Digital Architect,
Thinker,
Creative Doer.

Jacque Taylor

jacques.taylor28@gmail.com
619-565-9584

Introduction
I am a results focused digital marketing professional with over nine years of experience in digital advertising and marketing. I provide a unique and verse digital agency background in sales and account manager experience. Being creative while analytically focused is my passion and provides the ability to diagnose a campaign needs and develop an advanced marketing long and short term digital solution that best fits the clients goals. I am Google certified in Analytics and Ad-Words with 6 years experience selling and managing $500,000 plus SEO, Paid Advertising, Display and Social Media campaigns. I currently work as a traditional and digital agency consultant, providing advice and research to exceed sales and client outreach milestones. I’m dedicated to continue advancing my career in digital marketing and advertising by significantly contributing to increasing sales, account management and brand awareness for a reputable organization.
Experience
July 2016 – Today
Strategic Sales Executive

PureCars offers search, pay-per-click, site and display retargeting and advertising to help dealerships reach the right consumer with the right vehicle at the right time. As one of only 7 automotive-specific Google Premier SMB Partners, our award-winning technology is flawlessly designed to drive high probability buyers to a dealer’s site, optimize traffic once on their site, and convert those customers in the showroom.

As a Strategic Sales Executive, Jacque is responsible for increasing the PureCars footprint in the automotive-advertising tech space in Southern California. With an unflinching focus on increasing showroom traffic and sales for his dealer partners, Jacque is tasked with the job of making PureCars’ market-leading digital advertising technology both accessible and highly tuned to his customers’ business.

Key Responsibilities
  • Southern California territory outside digital sales consultant and lead generator
  • New business digital sales averaging 17,000-20,000 per month
  • Google Ad-Words Display, Social Media and Video auto sales expert
  • Pure Cars product digital media presentations
  • Increase Pure Cars digital footprint in San Diego targeting key dealership groups
  • Google Ad-Words analysis and strategic budget planning
Aug 2013 – Jan 2016
Digital Account Executive
Digital sales and account consultant for the E.W. Scripps network, ABC 10, and Azteca companies. Duties include developing new business by generating leads and calling on company provided leads. Manage existing billing accounts and create opportunities to increase product lines. Work collaboratively with internal and external sales teams to recommend campaign optimization modifications for optimal results and client retention.
Key Responsibilities
  • National digital marketing and advertising B2B, agency sales consultant and lead generator.
  • Achieved over 250% Scripps budget and quota for 2014 all new direct business.
  • Top digital sales Account Executive for 2014 and number15 Scripps AE nationwide.
  • Advanced digital campaign development focused on Key performance indicators and ROI.
  • New business campaign development with traditional and non-traditional products.
    Scripps Account Executive digital product training and consulting team member.
  • Liaison with web production, creative departments, sales, marketing and analytics regarding planning and prioritization to assist in execution of digital campaigns and client retention.
  • Generate monthly client campaign research and analytics reports and providing key metrics and optimization updates.
    Video marketing plans and development (script writing, storyboarding and brand building).
August 2012 – July 2013
SEO/ PPC Account Manager
Search engine optimization (SEO) and paid per click (PPC) account manager for top tier digital marketing packages. Research, develop and manage all aspects of client’s digital marketing campaigns. Develop and maintain advanced SEO and PPC marketing strategies focused on ROI. Provide advanced research and reporting on all aspects of online marketing campaigns. Assist and manage team projects giving specific direction and overseeing execution of completed task.
Key Responsibilities
  • Managed on average between 45-50 digital marketing accounts per month and responsible for delivery of great SEO and PPC results.
  • Manage full online presence (website, blog, media, and social media) focused on conversion success and great ROI.
  • Manage a total of 20 Ad-Words campaigns, run day-to-day PPC initiatives for the client accounts assigned and responsible for results.
  • Optimize website structure, content pages, blog articles, and press release for publication online.
  • On-page and off page advanced SEO, (Meta, title, keyword, descriptions, linking strategies, directory listings .etc).
  • Work with cross-functional teams of designers and developers to create digital marketing campaigns.
  • Research and clearly communicate PPC and SEO best practices to clients and apply strategies to their marketing campaigns.
  • Assign out yearly client projects for social media, design and multi-media departments, and manage the execution of project completion.
  • Research and reporting advanced Google Analytics, Ad-Words and perform advanced keyword research campaigns.
  • Member of the development team responsible for researching, developing and updating Internet Matrix’s SEO and PPC strategies to increase search rankings and exposure for all sales brands.
  • Ensure continual product relevance by routing client needs and requests, and knowledge of the client environment to team management.
June  2007 – Aug 2012
Digital Marketing Manager
Digital Marketing Manager responsible for increasing companies B2B and B2C sales, website visitor traffic and lead generation by developing and launching digital marketing campaigns. (SEO, SEM, PPC, SMM and Email Marketing) Develop and track company marketing/advertising campaigns using a variety of online analytical tools, examining the current performance and reporting in executive meetings analytic data giving successful trends and improvement suggesting increasing overall marketing budget ROI.
Key Responsibilities
  • Designed digital marketing company infrastructure integrating advanced SEO/SEM, Social Media Marketing, and B2B/B2C online sales techniques, increasing client outreach to over 40,000 in less then 2 years.
  • Managed research and campaign design of SEO/SEM for six company websites, increased customer sales by 15%, ROI by 60%, reduced bounce rate by 35% and increasing conversions by 140%.
  • Designed over 300 custom html/CSS landing pages and newsletters/e-blast increasing email database by 8,000 viewers and on the pace to double by years end.
  • Employed advanced analytics to all online campaigns increasing visitor traffic 250%.
  • Design and management of four Social Media Marketing pages/groups increasing SMM traffic by 10,000 viewers.
  • Create monthly research reports analyzing campaign statistics and recommend sales strategies targeting specific product demographics, reporting analytics to management team and executives.

Since 2007 I create what I believe in. I’m a challenge driven mind that loves to build meaningful buildings with people that share the same passion and values as I have. If you feel like this is you. I’d love to hear more. Say Hello! Call 619-565-9584 or Email Jacques.taylor28@gmail.com 

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